Introduction:

The charismatic town Alwar is the Gateway of Rajasthan. Alwar is also known as the land of tigers. Alwar is situated at the foothills of the Aravalli ranges. The city derived its name from the Salva tribe located in that region. The name Alwar is the final outcome of deformation of Salwapur, as it was called earlier.

Alwar festival is an occasion to have lots of fun and enjoyment for three-days. The festival provides the best opportunity to showcase the folk culture, music, handicrafts and colourful traditions of the region.

The district administration organise this festival to promote tourism and highlight the rich cultural heritage of Alwar.

The Alwar festival is held in Magh month of hindu calendar or in February month according to English calendar. The festival begins with the huge procession through the streets of the town.

`Shilp Gram' (handicraft village) is organized by the Alwar Collector and chairman of the festival committee to showcase hand-made items and laying a stress on to promote the manual skills. Main focus is to increase tourism activities in Alwar and also the rural activities of the local people.

Alwar festival holds a variety of events. These events include elephant polo, fancy dress and sketching competitions for children and flower show. The exotic, rare and antique items of the region are exhibited here.